Cozy Baking Life

Welcome to the incredible cozy baking life of Michelle Lu (@sweet_essence_), a baker and content creator based in Melbourne, who has 1.7M engaged followers on TIkTok and 280K on Instagram. Capturing and celebrating cozy café culture, which combines the best of Japanese kawaii culture, Danish hygge, Swedish fika and the related trends in café culture all around the world. 

This is a giftable small hardback, full of sweet treats and warm moments from Michelle's home to yours. Think soft kawaii, gentle light, tender homeliness, a spot of gingham. 50 recipes, organized into Cakes, Cookies, Breads, Puddings & Drinks, along with breakouts for creating your own cozy café at home and with inspo spreads on the best cozy cafés in Melbourne, New York, Tokyo, Seoul, London and Copenhagen.

From blueberry matcha shortcakes and Japanese hotcakes to delightfully shaped milk breads, cardamom buns and Miffy hot cross buns, along with a world of matcha syrup drinks, this is the zeitgeist of Gen Z café culture ready to gift and own.